There are many choices of Digital Marketing strategy that can be applied in achieving its goal of attracting the audience on the internet.

Digital Marketing Strategy is implemented based on the Social Media platform that we are going to increase the engagement rate with audiences. Is it Instagram, TikTok, or a website?

SEO (Search Engine Optimization) is one of Digital Marketing Strategy as a method by creating a lot of content in a company’s website.

But now there is another method called SEM (Search Engine Marketing) which if implemented, will reach a larger audience.

Here is the explanation of the difference between SEO and SEM methods. You can determine which method is the best to apply on your platform.

Digital Marketing Strategy: SEO Copywriting Through Brand Storytelling Technique
Thought Catalog from Unsplash

Understanding SEO Copywriting

SEO (Search Engine Optimization) is a method of optimizing a website or any Social Media platform by focusing on one keyword inside one written content on website.

One keyword will determine if the platform manages to rank at the front of search engine pages.

Usually, Content Writers use one to three strings of words in one sentence to form keywords that will be highly typed in search engines.

These keywords can be a long tail keyword which typed in 3 – 5 words, or a short-tail keyword which typed into 2 – 3 words.

Below, Bootsol will tell you 3 tips to increase your SEO copywriting rate.

1. Keywords that Fit Brand Storytelling

Before we jump too far writing our story, we need to decide which keywords define the best interpretation of our brand storytelling.

You can use tools like Ahrefs, SEMRush, etc to generate keywords on Google. You can also check out the rate of keywords difficulty.

The more unique your writing, the more Google notice your writing as a high quality content. For a starter, you can decide if you want your keywords to be long or short.

The longer keywords, the less competition of SEO copywriting. The long-tail phrase can also show the objective of the content, it can be a way for audience to see if your brand brings the same value of theirs.

For instance, when the audience is looking for Social Media content strategy, there is possibility for them visiting Bootsol because Bootsol gives a solution of digital marketing, including Social Media.

Make sure your content is original as well, try to tell the best stories and copy for your platform, free of plagiarism.

Just like the human-being, we have different experience, values, and stories, so there is no way brand storytelling has the exact same brand storytelling. Make your brand alive!

Image by Debby Hudson from Unsplash

2. Content that is Visually Authentic

People likes picture, they love colors, it makes them to clearly understand what you’re sharing on your platform.

Can you imagine Social Media without pictures, video, or infographic? It’s a just monotonous blank paper with sentences.

Your writing contained with most valuable stories of a brand, people will more understand the message of your brand if there was a visual attachment on it.

Every content with picture should also spark a natural character of your brand, like color palette, font, and brand voice should be consistent.

Your can write the alternative text of your image on website the can boost you SEO rate, and you can plan an outstanding and authentic content for your Social Media, like Instagram.

3. Strong SEO Copywriting will Help Digital Marketing Strategy

Technology with SEO tool knows if your headline’s copywriting is attractive enough or not. There are several formula that makes our headline outstanding and place the rank one on Search Engine Results Page (SERP).

You can check you snippet box when you are writing your content. Snippet box includes headline that appears on SERP, link text, and meta description.

SEO copywriting tool gave you formula to fill those texts that reached a higher SEO rate.

  • Your headline should contain a positive or negative sentiment word
  • Your headline should contain a power word
  • Use number on your headline

This headline’s detected by SEO tool that will appear on SERP, it will be easy if your content was in English, and harder for Google to detect in other language.

The headline that appears on SERP should not be the same with the title that appears on website page. Just make sure you headline on SERP follows all the formula of SEO copywriting tool.

Not all people could write a good, attractive, unique, and easy-to-read headline, all you have to do was just increasing your writing skill, widen up the vocabulary, and understand grammar.

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Understanding A Brand Storytelling

Oftentimes when we read a novel, a fairytale or watch a movie, there may be some plot that we really can’t stop thinking about. The plot was making us daydreaming or wondering all day long. 

It was hard not to be dragged into the atmosphere of the film which brings the idea of what if those story plots are being adapted into a brand?

For example, Dove, a brand that selling shampoo and body wash. Its brand’s market target is women.

They don’t really selling their products on their digital campaign, instead they share message that resonates inside people’s mind so deeply. 

Their campaign sparks the empathy towards woman’s issue. Their highly emotional message tighten up emotional connection between customer and brand.

It brings a plot where the protagonist (a brand) can help the audience to find a way out to fix their problem related to woman’s issue.

Digital Marketing Strategy: SEO Copywriting Through Brand Storytelling Technique
Image by Cottonbro from Pexel

What We Need to do Before Deliver Content?

SEO isn’t only about keywords anymore, the technology is getting smarter, Google algorithm can’t be manipulated.

Storytelling is our path to attract audience, increasing brand awareness. There are 4 questions to answer before we write SEO content with good brand storytelling technique.

  1. Who’s the target audience?
  2. What are the products/services?
  3. How’s the creative process in packaging the content?
  4. Which platform for the content landing?

The process includes brainstorming, copywriting, until releasing it to any platform. But, do not remember to keep a good communication with the clients.

Storytelling needs a storyline, character, courtyard, etc. When it comes to digital marketing strategy, all these filming components are adapted to become a brand storytelling.

Storytelling inside a brand needs 3 vital components: protagonist, development, and output (ending).

Image by Amelie Mourichon from Unsplash

Protagonist, Development, and Output

The protagonist character inside the story has to be the brand itself, then as the time passes by, this character will develop. 

A developed protagonist will change as it follows the story plot as it has to be needed, so that the character will improve to become more attractive and away from monotonous character.

Until the end of the story, hopefully the output reaches the target as expected. In literature science, this output is called a premise.

Premise in digital marketing strategy describes a brand’s values of a company like motto or tagline as the base foundation of the brand storytelling.

Digital Marketing Strategy Challenges

The challenge for a Digital Marketer in developing a digital marketing strategy was building an attractive brand storytelling with a lead-character that everybody falls in love with.

It’s no longer a place where we offer our product, but in any Social Media or website platform, we present our most masterpiece creation about the story of a company’s brand.

The storyline has to be as real as possible. Without gimmick or manipulation, because people hate hoax information. So everything must be natural, but still in a very authentic concept. 

What the creative thinkers are planning, and then how the production team executes the ideas of creative thinkers are planning should be synchronized.

At the end of the day, every delivered content should bring the message of a brand, so it is very important to keep communicating inside the team of digital marketing strategy experts.

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