Start with the buying journey
If customers discover your products on Instagram and place orders through WhatsApp, social media can be a useful first step. If they compare service providers, search for detailed information, or need reassurance before contacting you, a website gives them a clearer place to make that decision.
What your website should do
A useful business website explains who you help, what you offer, the relevant costs, and how to get in touch. Give every core service a clear page. Make the phone number and WhatsApp link easy to find. On mobile, keep navigation simple and text comfortably readable.
What social media should do
Use social channels for discovery, conversation, and showing your work. A consistent schedule is more useful than posting everywhere at once. Choose the platform your customers already use, then create content that answers their questions and demonstrates the value of your offer.
Connect the two
Link social posts to relevant website pages, rather than always sending people to your homepage. Carry the same brand, wording, and offers across both. Measure meaningful actions such as enquiries and orders, then adjust your effort around the channels bringing useful conversations.